1. How does advertising through sport work? Evidence from the Singapore context (Do Young Pyun, Hyungil H. Kwon)
2. Globalness of Barclays Premier League: Moderation effects of ethnocentrism (Hyungil H. Kwon, Do Young Pyun)
3. Motives, Involvement and Identification of College Students in the Mei-Chu Games (Tzu-Yin Kuo, Jackie Yu-Lin Shao)
4. Establishing Multi Criteria Decision Making Models for Baseball Players- Examples as Chinese Professional Baseball League (Wen-Bin Lin, I-Chin Chen, Kuo-Shang Chuang, Mei-Jung Chen)
5. Exporting the Business of Baseball: Global Impact of the American Sport Business Model (Mark S. Nagel, Matthew T. Brown)
6. Using Artificial Neural Networks Approach to Forecast the Winner of Major League Baseball Games—the Case of Yankee and Red Sox (Chi-Wen Chen, Tian-Shyug Lee,  Chin-Hsung Kuo
7. Exploring Bikers’ Leisure Activity Motivation: A Dynamic Approach (Yi-Mu Chen, Wen-Hsuan Lee, Chun-Hung Lin)
8. A study on the factors affecting the number of CPBL spectators (Kai-Li Wang, Chi-Pu Chiang, Wei-Wei Chang, Yu-Ling Wu)
9. Perceived Service Quality, Customer Satisfaction and Customer Loyalty －An Empirical Study of the National Taiwan University Sport Center (Zheng-Nan Kang, Lin-Huan Hu, Yu-Hui Chou)
10. A Study on the Marketing Strategies based on Spectating Factors Analysis of WKBL in Korea (Hyung-Seok Kim, Chan-Soo Jun,  Sung-Min Lee, Seung-Ho Shin, Yu-Mi Chung)

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